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Social media program

When software company Altium launched the new NanoBoard 3000 FPGA development board, it was agreed to harness the power of social media to communicate the benefits of the board to the engineering community. So, in addition to targeting the traditional PR channels, PRismaPR built a social media program which involved researching, identifying and engaging with relevant influencers in Europe. Select candidates were also offered a free test sample of the NanoBoard 3000 for review. The aim of this incentive was for reviewers to share their experiences with their peers in the online world and to solicit independent discussion. While still ongoing, it's already clear that the program has been a huge success providing ongoing coverage on an almost daily basis in print, online and social media outlets including forum discussions, blogs and twitters.
Elektor (Germany, title story)
Elektroniktidningen (Sweden, title story)
Social media samples

Article program

PRismaPR strongly believes in the value of technical articles and case studies to raise the profile of our clients. We help our clients with all stages of article development, from assessment and repurposing of existing material to the development of new ideas and texts, working in close partnership with all parties concerned to achieve an optimum outcome. In a recent example, PRismaPR developed a case study about a mobile computing solution for use by fast food giant McDonald's. By using existing technical background material, Q&As and information gained from interviews, we drafted a case study which gained unanimous approval from the client, his customer and partner in the first round. We then went on to prominently place this case study in a selection of key European technical publications. Take a look:
EETimes Europe
Elektronik Informationen (Germany, title story)
Elektronik i Norden (Sweden)

Successful Product Launch

When Cypress Semiconductor introduced a new generation of their PSoC family in the autumn of 2009, a lot of attention went into devising a tailored regional plan for launching this key product. For Germany, PRismaPR opted for a press conference which was attended by 12 journalists from a wide selection of print and online publications. Individual interviews were organized wherever appropriate and an intensive follow-up ensured maximum coverage. PSoC 3/5 was described in great detail by a total of 28 German print, online and social media outlets and featured in reader offers and competitions. To complement the launch a comprehensive contributed article program was started that described different PSoC applications in depth. The program has so far resulted in 8 published contributed articles and is still continuing into 2010. Check out some of the results:
Markt & Technik (cover story)
Elektronik Praxis
Elektronik