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Pan-European article program

PRismaPR strongly believes in the value of technical articles and case studies to raise our clients‘ profile. We support our clients at all stages of article development, from assessment and repurposing of existing material through to the development of new ideas and texts, working in close partnership with all parties concerned to achieve best possible results. We then go on to prominently place the resulting material in key technical publications right across Europe. Have a look and find some examples about what we achieved for our clients CompuMess, congatec, JLT Mobile, Altium, and Keithley in the last few months.
Elektronik Informationen
Elettronica Oggi
Electronique S

Successful product launch

When Tektronix introduced a new product in late 2014 to strengthen its leadership in the wireless spectrum analyzer market, PRismaPR devised a tailored press tour to ensure maximum coverage for the product. Thanks to a combination of press conferences, individual editor meetings and phone briefings, supplemented by an intensive follow-up and comprehensive article program, the tour resulted in almost 90 mentions, detailed product stories and articles in key print, online and social media outlets throughout Europe. Check out some of the results:
Electronics Weekly
Electronic Specifier Test & Measurement
Elektronik Tidningen
Strumentazione Elettronica

Effective tradeshow support

For embedded computer module manufacturer congatec "electronica" in Germany is a major event in their global tradeshow calendar. The company spends a significant amount of its annual budget in participation at the event, and an efficient PR program around the show is important to leverage this expenditure. In 2014 PRismaPR developed a “pre, during and after” PR concept comprising a wide range of activities: press releases, pre-briefings of key European editors, an on-site press conference attended by more than 30 international journalists, video takes and an extensive technical article program. All these activities were supported by intensive social media activities on Twitter, Facebook and YouTube and made "electronica 2014" a very successful event for our client. Take a look:
electronica Official Daily
electronica Official Daily
Elektronik Praxis
Elektronik & Data
E&E Faszination Elektronik (Video)