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About us


We launched PRismaPR in 1993. With headquarters in Munich, a multilingual team and dedicated regional consultants, we are ideally positioned to support our clients in all key territories in continental Europe, the UK and Scandinavia.

Our team of experienced professionals

The PRismaPR team consists of long-term specialists who have outstanding track records in their field. Between us, we cover industry skills in marketing, journalism and corporate communications. Alongside us, we also have a carefully nurtured network of technical writers, translators and key PR players.

Together we offer a full-service PR presence in multiple languages, and we use our specialist skills to operate in all the important European markets.

Get to know the key players in our team

Gabriele Amelunxen

Gabriele is the founder of PRismaPR and has worked in high-tech PR since 1989. Before starting our company she was associate director of one of Germany's leading PR agencies in the high-tech field. Her senior experience in PR and journalism gives our team crucial strength and visibility in the European marketplace.
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Bettina Lerchenmüller

Co-founder of the agency, Bettina has industry-leading experience as a marketer in print and broadcast media. She has many years experience in media-agency environments, and this expertise gives our team a foundation of rigorous planning and delivery skills. Fluent in three languages, Bettina has long-standing credibility in the European PR community.
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Monika Cunnington

Monika joined PRismaPR in 1998 having worked in major publishing houses in Germany and the UK. Fully bilingual, and currently working out of Amsterdam, she handles our business across Northern Europe and is a trusted point of contact for editors in the UK, Scandinavia and Benelux.
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Birgit Mardeis

Birgit joined PRismaPR in 2001 as pr assistant. She comes from an advertising background, is fluent in German and English and supports PRismaPR in all pr related matters, handling news releases, article placement, coordination of translations, arrangement of events such as press conferences and internal corporate organisation.
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Penny Bues

Penny joined PRismaPR in 1995 shortly after its launch. She is a certified translator and speaks English, German, French and Dutch fluently, and supports the PRisma team in all related areas, ranging from media research, mailing of news releases and editor contacts.
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Hilde Jüngst

Hilde joined the PRisma team in 1997, and is responsible for the compilation of report overviews, the clipping service and keeping our extensive data base updated.
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Tracey Bayer

Tracey Bayer is reponsible for all accounting activities. Tracey joined us in May 2015 and comes originally from the UK, and is fluent in German and English. Tracey is a qualifed Business Professional of Business Administration & Operations (CCI) and has many years experience within global finance process management.
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